LTR 2021 videos: Announcing the Torchie Awards—Celebrating excellent Achievements in Buyer Engagement [VIDEO INTERIOR]

As of this year’s version regarding the lasting connections (LTR) seminar, Braze is happy to announce the establish of this first-ever Torchie Awards. These awards—named after Torchie, the Braze mascot—recognize companies and individuals who’ve missing far beyond about utilizing technologies and forward-looking strategies to best engage and serve their unique readers.

During the prizes ceremony, kept while in the discussion on Tuesday, Oct 29, 2021 at Pier59 in nyc, Braze spotlighted all of our most reliable consumers and partners, and additionally people who have discovered innovative ways to leverage the Braze Platform. Let’s take a good look at this year’s finalists and champions:

Soaring Star of the season

The climbing Star of the season honor acknowledges a becoming more popular individual who sticks out as an excellent user of Braze program and whoever efforts utilizes technologies in considerate, good ways to supporting best individual interactions and stronger company outcomes.

  • Stephanie Loring, Mind of CRM Functions & Knowledge, Grubhub
  • Paul Cater, CRM Technology Lead, Trainline
  • Katie Gilkeson, Growth Promotion Supervisor, Caviar
  • Amrita Damani, Sr. Cellphone Marketing And Advertising Management, Intuit
  • Jackson Yomogida, Advertisements Supervisor, Dave
  • Swati Khattri, Senior Manager, Smartphone Promotional, realtor.com

The champion on the 2021 Torchie Award for climbing celebrity of the season? Paul accommodate, CRM technology contribute at electronic railway and mentor system Trainline. Paul has made a name for himself from inside the buyer engagement area through his data-driven way of campaign ideation, cross-channel engagement plus. Congratulations, Paul!

Spouse Incorporate Instance of the Year

This category recognizes a brandname that is making use of Braze in concert with a number of Braze Alloys spouse assistance in order to support a technologies ecosystem that can provide exceptional experience on their users christianmingle mobile site. Congratulations towards finalists for his or her accomplishment about maximizing the worthiness that somebody integration provides!

  • DraftKings: Braze and Radar
  • Popeyes Louisiana home: Braze and Amplitude, mParticle, part, and Radar
  • IBM: Braze and Part and Amplitude
  • Adevinta: Braze and Tealium, Amplitude, and Appsflyer
  • MINDBODY: Braze and mParticle

The champ of this 2021 Torchie Award for spouse incorporate Case of the season was IBM. This award understands IBM’s work leverage Braze together with Braze Alloys partners sector and Amplitude to unlock facts because of its subscribers and supporting a stronger companies impact.

Venture of the Year

The promotion of the season prize recognizes a specific promotion completed by a Braze consumer that demonstrates strategic authority and technical proficiency when you look at the quest for more powerful consumer/brand relations. Congratulations to the finalists inside class for crafting these types of innovative and inventive marketing advertisments!

  • Hamburger Master: Whopper Detour
  • Busuu: Personalized Research Arrange
  • Grindr: Releasing Pabllo Vittar ft. Charlie XCX single
  • iHeart Radio Australia: KIIS 1065 Cash, Cars and movie stars Campaign
  • Wallapop: Gatos de envio gratis
  • XING: Unleash the Power of People Networking Sites

This year’s winner? Burger King. The brand’s unprecedented “Whopper Detour” venture leveraged cutting edge development from Braze and Braze Alloys lovers part, mParticle, and Radar to amaze and delight its readers and improve their cellular app’s range monthly productive consumers (MAUs) by significantly more than 50%. The Torchie prize for promotion of the Year joins the Cannes Lions Titanium Lion and lots of various other honors on Burger King’s crowded mantle. Congratulations!

Customer of the Year

These kinds recognizes winner brand names and business frontrunners who possess generated innovative use of the Braze program to guide even more personal contacts the help of its people. Congratulations to any or all our very own finalists your impressive, modern perform they’ve already been undertaking with Braze all year round!

  • Shipments Hero
  • Overstock.com
  • Postmates
  • SONIC Drive-In
  • Yelp

The winner associated with 2021 Torchie Award for Buyer of the season was top electronic merchant Overstock.com. From its utilization of the Braze platform’s associated information element to showcase extremely pertinent goods to the action-based, cross-channel approach to consumer texting, Overstock.com exemplifies smart, technology-driven client engagement.

Anything?

Desire to discover more about this year’s champions in addition to efforts they’re doing to aid more powerful visitors relations and much better brand name experience? See our very own exclusive customer reports: